ASICS has always believed in the positive benefits of movement on the body, and the mind. It’s why they’re called ASICS. ‘’Anima Sana In Corpore Sano’’ or a Sound Mind in a Sound Body. 

Their founder, Kihachiro Onitsuka, recognised that sport had the power to uplift people’s minds in post-war Japan. And so, he started out the Company. More than 70 years on, ASICS still believes this.