The opening collection of By Insomnia brand was presented in the autumn of 2011. It was enthusiastically received by women appreciating trendy and fashionable clothing, which at the same time gives them a sense of comfort and ease. The authors of this collection, Natalia Pstrokońska and Marlena Niestryjewska, are friends, and they are both fond of Scandinavian simplicity and style. 

The fabrics, manufactured in short, dedicated batches, are made of 100% cotton of the highest quality, coming exclusively from renowned Polish manufacturers. The quality of stitching, presented by this tailoring family business of many generations, has been appreciated by the loyal circle of customers, including prominent figures from culture and the media.

“Quality is remembered longer than the price” - this is the favourite saying of both designers to describe their collections. One of the customers once said: “Outfits that are comfortable like a dream...” 

By Insomnia is about simple designs of pants, T-shirts, dresses and skirts. Young girls and mature, active women feel comfortable and stylish in these clothes. Every collection brings new models, and the most popular designs return in new colours.

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